Management Blog and case study

The current global pandemic is disrupting our social, economic, and personal environment. I am proposing to you today a reflection that aims to support your managerial approach in this imposed step back.

First, the diversity of economic activities and the intrinsic nature of each industry results in variations in the goals that each company can set for itself during this turbulent period.

Far be it from me to think the vision I share with you is a panacea for everyone's challenges.

CTRL management solutions enable and drive the application of three key Lean management principles through some unique features of CTRL’s application platform: CTRL/Smigg, our modular and integrated global management system.

• Muda: the elimination of anything worthless, be either time or material
• Muri: optimizing and simplifying the company’s processes to reduce or even eliminate overwork and overload
• Mura: the variability, or irregularity of the application of processes by material or human resources to increase the quality and volume of goods or services produced

More than just a technology platform, CTRL/Smigg is a business operational platform that offers tremendous flexibility to adapt to the entrepreneur’s vision and key processes.

In recent years, all sectors have been shaken up by the forced revision of their business model with the advent of the web and mobile technologies.

With new possibilities for the project manager and the site manager to increase their management efficiency and the quality of their deliverables, the construction industry is no exception.

Coming from an IT division of an engineering consulting firm, CTRL was founded in 1992.

CTRL’s strategic vision is based on the observation that many companies are looking for an advanced management solution but at a price significantly lower than the ERP solutions offered by the global players in the industry.

The volume of documents and communications in the construction industry is no secret.

In fact, few are those who minimize the administrative burden that directly impacts their projects' profitability.

Today's computer science offers us these quick and instant recipes, which are, on the surface, quite simple to implement.

Ultimately, the principle boils down to managing project documents and the exchange of information between project stakeholders. No?

Have you ever had the impression that you were being told anything when faced with a simple prerogative in the progress of a project? That you were being served illogical comments about your structured approach? Comments that were not fundamentally focused on constructive dynamics and advancement of the project? If so, rest assured, you are not the only manager in this situation.

The web and mobility multiply the operational dimensions of an ERP computerization project. Classical methodologies for deploying systems that were already producing mixed success are now facing an augmented reality, a Rubik's cube of 10 by 10 in terms of the variables to be managed.

This multiplication of variables can more than ever lead a company to significant issues if the computerization project's management is not adapted to the new operational paradigms introduced by web and mobile technologies.

How many times have you heard an employee complain about software running poorly or too slowly on their device; or even say that it is safer to enter duplicate data due to incompatibility of some software? These are just two of many examples. However, there is a way to avoid these kinds of problems and that is precisely what the CTRL Group offers.

During the past few years, I have had the opportunity to be invited to present the operational concepts behind CRMs (Customer Relationship Management), a conference during which I was asked to introduce the less familiar concept of XRMs (Extended Relationship Management).

It is very much intrigued that I had to answer basic questions relating to the operationalization of the tool instead of questions that focused, for example, on a vision, such as “What more could I do in the future with a CRM, what would be my next step?”.

Seriously…
I'm not used to it, and, above all, I have no interest in sensationalism, polemics for polemics, in short for demagoguery. But here, the misinformation is a bit too exaggerated for me. Excuse this post, maybe a little more emotional; I will recover my senses for the next one.

CRM (Customer Relationship Management) tools and solutions and, more recently, XRM (Extended Relationship Management) constitute essential levers in customer relationship management.

We seek to optimize contact and communication with our client or a strategic third party for our organization through these tools. The central objective: maximize the positive experience of the customer or the third party in his dealings with our team.